Replica Analytics - An Aetion Company

Privacy Policy

Privacy Statement

Commitment to Privacy of Personal Information

Replica Analytics (RA) is committed to protecting the privacy of all personal information it collects and uses. It designed this Privacy Statement to be compliant with applicable legislation, as well as established guidelines for business organizations and its own internal policies and procedures.

This Policy may be updated from time to time to reflect developments in Replica Analytics practices, technology or in the law. Updates will be made available in the same way.

Personal Information

Personal information is any information that can be used to distinguish, identify or contact a specific individual. This information can include an individual’s opinions or beliefs, as well as facts about or related to the individual.

Business contact information and other publicly available information are not generally considered personal information.


Replica Analytics is responsible for all personal information under its custody or control, including information which it may transfer to a third party for processing. Replica Analytics has a designated a Privacy Officer to oversee the handling of personal information.

The Privacy Officer may be contacted at:

Replica Analytics
150 Elgin Street
Floor 10, Ottawa
Ontario, K2P 1L4


RA is responsible for all personal information sent to third parties for processing or to service providers who provide services to RA. RA requires any such third parties to use the personal information only for the purposes for which it is provided to them and to protect the security of the personal information in accordance with privacy laws.

Purposes for Collecting, Using and Disclosing Personal Information

RA collects and uses personal information only for the following purposes:

  • For the purposes of providing services.
  • For research purposes.
  • To inform individuals of future events and opportunities related to our company.

RA will identify the purposes for which the information is being collected before or at the time of collection. If information is to be used for a purpose not previously identified, RA will identify this purpose prior to use and provide individuals with an opportunity to opt out of this activity.


Except as otherwise permitted or required by law, RA, uses and discloses personal information only with the consent of the individual. RA will seek consent either at the time information is collected or after collection but before the information is used.

An individual may withdraw consent to the use of his or her personal information for any purposes at any time by contacting RA at the address set out above.

RA will explain the consequences of withdrawing consent. Please allow us a reasonable time to process any request to withdraw consent.

Consent to the Collection of Information from the Website

Personal information may be collected via our website. Any personal information provided by an individual over the website will be treated in accordance with this Statement.

Submission of your personal information via our website will imply your consent for the information to be used for the purposes for which it was collected (identified before or at the time of collection).

You may withdraw consent for the use of your personal information for any purposes at any time by contacting RA at the above address.


RA seeks to ensure that the personal information it uses is accurate and up to date. Please assist us by advising us of any inaccuracies you may notice and we will make appropriate corrections.

Limiting Disclosure and Retention of Personal Information

RA limits the collection of personal information to that which is necessary for the purposes for which it is collected.

Only employees, contractors and agents with a need to know for the purposes of carrying out their duties are granted access to personal information.

RA retains personal information only as long as is necessary for the specified purposes, or for a period dictated by applicable legal requirements.


RA protects personal information against such risks as loss or theft, unauthorized access, disclosure, copying, modification and destruction by using appropriate security measures. RA is committed to protecting the information regardless of the format in which it is held.

The employees, contractors and agents of RA with access to personal information are required to respect the confidentiality of that information by signing a Confidentiality Agreement, participating in privacy training and implementing appropriate data protection methods.


Upon request, RA will inform an individual of the existence, use and disclosure of his or her personal information. Requests may be made in writing to the Privacy Officer.

On receiving a request, RA may require sufficient information to confirm an individual’s identity before releasing personal information. Upon receiving a request, RA may disclose:

  • whether or not it holds personal information about the individual,
  • the source of the personal information, and/or
  • an account of third parties to whom the personal information has been disclosed.

RA may also allow the individual to view the information or receive copies of the information. There may be some circumstances in which RA cannot provide access to the information requested. This includes information about third parties and information that cannot be disclosed for legal or security reasons. RA will explain its inability to provide access to the information in those circumstances.

Subject to applicable legislation, RA will endeavour to provide this information within 30 days of receipt of a request. RA may seek to extend this time period as permitted by law.

RA will correct or amend any personal information that is shown to be inaccurate or incomplete.

Use of Cookies on Our Site

RA uses “cookies” to personalize your online experience with our website and as a convenience feature to save you time. A cookie is a text file that a user’s web browser places on their hard drive for record-keeping purposes and sometimes to track information about users. Cookies cannot be used to run programs or deliver viruses to your computer. You may choose to set your web browser to refuse cookies, or to alert you when cookies are being sent. If you choose to decline the use of cookies, you may not be able to fully experience all of the interactive features that are part of the RA website.

Display Advertising, Remarketing & Audience Data

RA uses:

  • Third party vendors, including Google, to show our ads on sites across the Internet and remarketing with Google Analytics and other platforms to advertise online.
  • Display advertising to show relevant offers to our website visitors.
  • Third party vendors (including Google), first party cookies (e.g., Google Analytics cookie) and third party cookies (e.g., DoubleClick cookie) together to inform, optimize, and serve advertisements based on someone’s past visits to our website.
  • Data from Google’s Interest-based advertising or 3rd party audience data (e.g., age, gender, and interests) with Google Analytics.

You may opt ­out of Google Analytics for Display Advertising and customize Google Display Network ads using the Ads Preferences Manager, or you can opt out of interest-based ads by Google through Ads Settings. When you opt out, you will still see ads, but they may not be related to factors such as your interests, previous visits to other websites, or demographic details. To opt out of DoubleClicks use of cookies, visit DoubleClick opt-out page or the Network Advertising Initiative opt-out page.

Questions and Complaints

For further information about the information handling practices of RA, or to make a complaint, please contact the Privacy Officer. RA will investigate all complaints and will take appropriate action to address the results of the investigation.

This policy was last updated January 3rd, 2024