Replica Analytics - An Aetion Company

About the role:

Working at Replica Analytics (acquired by Aetion in Jan. 2022) is an opportunity to advance health care, AI and privacy at the same time – three of the hottest topics in the world today. Our marketing function is in need of a new marketing program expert to support Replica’s leadership position in this rapidly growing market. You’ll own all aspects of our in-flight initiatives and work on creating new initiatives in collaboration with senior leaders at Replica. If you enjoy a highly interdisciplinary, innovative and supportive environment, this may be the right job for you.

As a Marketing Program Manager on the Replica team, you will be supporting the Growth team, which sells Replica’s products and services to healthcare and life sciences organizations throughout North America and the EU. You will also work closely with senior leaders from Replica’s data science, engineering, and operations team who are responsible for all aspects of our flagship product, Replica Synthesis, including design, development, deployment, and operation.

Responsibilities:

• Manage changes to our public website (www.replica-analytics.com) as needed to support new product offerings, job postings, and other content.
• In collaboration with Product Management deliver new web content supporting the release of new software and services.
• Deliver weekly Marketing status reports to all Replica staff
• Start new and manage existing relationships with external partners executing Replica’s marketing campaigns and communications
• Managing and creating content for Replica’s social media presence (LinkedIn and Twitter)
• Developing, producing and/or publishing marketing materials and tools such as graphics, videos, books, company collateral, and other promotional or educational items, with support from suppliers.
• Planning, developing, and implementing ad campaigns and other paid placement, including sponsorships
• Providing advice and support for media relations activities, such as news releases, articles and op-eds, and interview requests
• Ensuring regular internal communications with a bi-weekly internal newsletter and regular updates through company-wide channels
• Producing a monthly e-newsletter for external stakeholders
• Communicating and coordinating efforts with marketing counterparts at Aetion, Replica’s parent company
• Providing marketing support to other areas of Replica, such as Growth/Sales, as needed
• Negotiating and coordinating with suppliers and vendors in support of various marketing initiatives

Basic Qualifications

• 3+ years’ experience in technology marketing roles
• 2+ years’ experience using social media management tools such as Hootsuite and Buffer
• 2+ years’ experience marketing to healthcare and life science technology professionals such as Chief Privacy Officers and Chief Data Officers
• Excellent written and verbal communication skills required
• Strong organizational skills and ability to jump between priorities

Preferred Qualifications

• Social media management systems, such as Buffer
• Website analytics and search engine optimization (SEO) tools, such as Google Analytics
• Customer Relationship Management (CRM) tools such as Hubspot
• Corporate social media platforms and tools such as LinkedIn, Twitter, and Vimeo
• Event planning tools, such as Eventbrite
• Project management tools, such as Asana
• Internal communication and collaboration tools, such as Slack
• E-marketing tools, such as Mailchimp

See further details on the Aetion Careers Page.